Free Magazine Subscription/We Draw The Line

Graphic Design USA is a monthly news and information magazine for and about the professional design community including graphic design firms, corporate and publishing inhouse departments, advertising agencies, institutions and non-profits, and other creative businesses and organizations.

I first heard of GD USA through an art community on livejournal. The subscription was free so I thought I would give it a shot. Well now I am hooked on this magazine. Whenever I'm in a funk I pull any copy of this magazine out for some kind of inspiration. GD USA highlights product designs that you've probably never seen before but once you see it you can't stop thinking about how amazing it looks.The designs featured in these magazines will remain in your mind forever.

"Hot Guy" by Sukle Advertising & Design

"Gas Mask" - by Sukle Advertising & Design

One of my favorite features is from the September issue of 2008. Wyoming and Sukle Draw The Line is about Wyoming's Department of Health finding a new way to reach its citizens. The Department of Health in Wyoming created this campaign (We Draw the Line) in order to prevent deaths/injuries due to smoking and drinking. Sukle Advertising & Design helped to make this campaign possible using many techniques. My personal favorite is the poster of the "Hot Guy," which uses simple design concepts to pull an audience into the message. I think the simplicity of the design emphasizes the campaign. Too much clutter would distract viewers but the simple bright green line stands out enough to provoke audiences. Sukle Advertising & Design also made tv/radio spots and put up posters and installations all over Wyoming. The creative director stated that  "the line between good decisions and dumb decisions can be thin, veiled and deceitful. [And that] we're just asking people to think first." I love the idea behind this campaign and I especially love the way it was designed. If creative marketing can prevent people from being irresponsible with drinking and smoking, then more artists should be encouraged to help with a cause. These posters and installations are sure to capture a young adult's mind which is the target audience.

GD USA provides its readers with stories like these. I would have never found out about this campaign, because face it...when does anyone hear about Wyoming unless they live in Wyoming? They also offer many samples for different kinds of paper which usually have different textures and colors. I usually use these samples to make birthday cards, but the possibilities are endless. GD USA also has annual reports for corporate design businesses and color forecasts. They also release issues for American Inhouse Design Awards. For more design coverage and news, sign up for your own COMPLETELY FREE subscription to GD USA.